The same with cigarette companies who promote quiting smoking with ads on TV they only do this because the government is slightly making them, the cost? Hardly what they profit from their products and they know people will continue buying them. Just like fast food, they can pretend to make things healthier offer salads but people are still going to get their quarter pounder super sized with cheese and bacon because they know it taste great. Eating disorder treatments have become along the lines of any other addiction treatment.